Enjoy Old Age With Some Good Care

Old aged persons doing yoga

Getting older is a fact of life. As much as we’d love to stay young forever, we have to grow up eventually.

While this obviously comes with its share of benefits, there are sometimes downsides to ageing too. A lot of people struggle to take good care of themselves when they’re older because their bodies don’t work the way they used to. No matter what condition you’re in, though, there are always things you can do to keep your health trending upward.

If you want to make the most of your senior years, check out these tips. Following a few of them ought to make a big difference to your quality of life.

Keep Active

Old aged persons doing yoga regular basis

There’s a reason that a lot of athletes retire while they’re still in the prime of their lives. Our bodies aren’t made to perform strenuous activity forever. However, while running marathons or diving from 10-metre platforms might eventually be out of the question, that doesn’t mean you have to stop exercising. There are so many things you can still do to stay active, including walking, water aerobics, gardening, and yoga. Some of these workouts might be harder than others, but just take everything at your own pace and remember to have fun. The most important thing is that you regularly do something to keep your body moving because physical activity is essential for healthy ageing. Get enough exercise every week and you’re sure to feel stronger, happier, and healthier.

Routine Doctor Checkup

what does a geriatric doctor do
Old aged person routine doctor checkup

As a person gets older, concerns for their health typically increase. Their bodies aren’t as strong as they used to be, and they’re more susceptible to illness. With that in mind, it’s a good idea to visit a doctor fairly regularly during your senior years. Getting routine tests done for things like cholesterol and blood pressure will let them know how your body’s coping, and whether there’s any action they need to take. It’s better than staying at home and letting things get worse without even realizing there’s anything wrong in the first place. What’s more, over 65s are eligible for free seasonal jabs, so it’s definitely worth visiting a doctor for that every year, too.

Look After Hearing

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Old aged person with hearing aid

Hearing loss isn’t uncommon amongst older people, which is why it’s important to get tested regularly. Doing so can highlight any potential issues and help you find solutions to them, such as getting a hearing aid. These can make all the difference to your quality of life, and you’ll easily find one to fit your needs at sites such as Audilo. They specialise in products for the older generation, all of which are designed to aid those with hearing impairments. That includes things like headphones, alarm clocks, and doorbells, as well as senior phones. These are specially designed landlines and more basic mobile phones which make keeping in touch with loved ones so much easier. If products like these can help improve your day-to-day life, it’s worth it.

Routine Eye check up

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Old aged person routine eye checkup

Just as it’s important to care for your hearing when you’re older, it’s also essential that you look after your eyesight too. Much like hearing, this can worsen with age, sometimes without you realising it. It’s advised that you get an eye test every two years, although, for those over 70, it’s worth increasing this to once a year. That way, you can monitor what’s happening with your eyes and, in some cases, correct the problems you might be experiencing. Given that over 60s receive eye tests for free, there’s no reason why you shouldn’t get a regular checkup.

Have A Sleep Routine

Aging and sleep: Making changes for brain health - Harvard Health Blog -  Harvard Health Publishing
Old aged person routine sleep

There’s no time in a person’s life when sleep isn’t a good thing. It’s what lets our bodies recharge after a long day and keeps us going from one day to the next. However, sleeping isn’t always the easiest thing to do, especially for those in their senior years. Some older people experience insomnia, which can be very distressing and can also offset their health. Having a regular sleep routine could combat this, as could drinking something like chamomile tea before bed. Cutting out naps is also a good idea, no matter how nice they might be. If these suggestions don’t help, you’d best speak to your doctor and try to find a solution that way.

A Balanced Food Habit

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Old aged person balanced food habit

You may hit your senior years and think to yourself, “I deserve to let loose”. Well, you’re right. Life is for living, and you may as well enjoy it. However, it’s important not to go too overboard with this mindset, especially when it comes to your food habit. While you’re absolutely allowed to indulge in your favourite things, you should still try to eat well and drink plenty of water. Fruit, vegetables, and foods low in saturated fat are usually good to include, as well as whole grains and lean meat. You might think a good diet doesn’t matter so much if you’re not bothered about your figure, but you still have your health to think about. Eating well will give you more energy and potentially ward off illnesses, which definitely isn’t a bad thing as you grow older.

Have To Be Socially Active

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When it comes to taking good care of yourself, it’s not just your physical health that you have to look out for. Your mental well being matters too, and depending on your situation . Depression affects older people, along with many other mental issues, so it’s important to try and combat this wherever possible. If you live alone, we suggest reaching out to those around you as much as possible. That might mean weekly calls with loved ones or visiting friends if you’re able-bodied enough to do so. Your happiness matters, no matter your age, and there’s no reason why this should suffer once you’re older. Don’t ever feel like you’re a burden for wanting company.

Does Conventional Marketing Still Relevant In The 21st Century?

Hey Reader! Are you one of those people who think Conventional Marketing became old,which will not work in the 21st century?

Today, I want to take you one step forward & deeper into the world of 21st Century Marketing.

So before taking you further I want to tell you that Marketing itself is a vast subject. we have to drive deep into the knowledge well, understand the concepts, put efforts to do practically and then we learn its effectiveness.

Today we are standing in a situation where many of us are in a confused stage.This Article will help those who are in the field of marketing & marketing entrepreneurs.

So if I asked you what are the changes you are observing in 21st century marketing?You might tell marketing has shifted its version into digital form.But the question is digital marketing totally different from conventional marketing?

The answer is BIG NO.Marketing communication medium is somewhat shifted from Conventional platforms which are Print Ads,Hoarding,Radio,TV to Digital Platforms Social media,internet & App.

The 21st century offers many choices for marketing communications. Companies still have access to traditional tools, such as newspapers, radio, and television, but also have a wide range of online tools, including social media. More choices are a good thing; they present opportunities to connect with more people in different ways than ever before.

What I say is 21st Century Marketing is 80% conventional & 20% digital.The basics of marketing are still the same in 21st Century Marketing.

The medium of Marketing communication can be anything.

First, it was a print medium which we popularly known as newspaper Ads.

Then it was the radio which stood strong for a few decades & still there.

Then it was TV.

Then it was the internet.

Then it was the apps.

Tomorrow something else might be the medium.

So I believe that as marketers, we should not be concerned about the medium in which the message is served.

There are few basic thing that you should know as a marketer of 21st century:

  • The fundamentals of marketing.
  • Digital marketing vs. Traditional marketing.
  • CATT Marketing Funnel.
  • Integrated Digital Marketing.
  • Personal Branding:Mass trust blueprint.

So let’s discussed about The fundamentals of marketing. Marketing is the art and science of choosing target markets and attracting, retaining, and growing customers through creating, delivering, and communicating superior customer value.

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Marketing Fundamentals

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.”

A good can be termed as a physical entity that we can touch and feel. For example,watches and spectacles are goods. A service is an intangible product that is created by using both human and mechanical resources. For example, hotels provide hospitality.

An idea includes issues, philosophies, and concepts. For example, an architect sells the blueprint of a house to a client.

So Under fundamental marketing we all have heard about 7Ps. So lets see what 7ps of 21st century marketing.

What does a 21st Century successful marketing mix look like?

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7ps of Marketing mix

This is a top-level overview; you would take this into greater detail and ask the following questions:

1. Products/Services: Integrated tool set for SEO, blogging, social media, website, email and lead intelligence tools.

2. Prices/Fees: Subscription-based monthly, Software-As-Service model based on number of contacts in database and number of users of the service.

3. Place/Access: Online! Network of Partners, Country User Groups.

4. Promotion: Directors speak at events, webinars, useful guides that are amplified by SEO and effective with SEO. PPC Social media advertising, e.g. LinkedIn.

5. Physical Evidence: Consistent branding across communications.

6. Processes: More sales staff are now involved in conversion.

7: People: Investment in online services.

Now we should discuss the more awaited topic Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.

Digital marketing vs. traditional marketing: what’s the difference?

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Traditional marketing vs Digital marketing

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites

Digital marketing is just as important as traditional if not even more so.

The key to a great marketing campaign is to find the right balance between traditional and digital.

According to ClickZ, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all eCommerce sales will come from mobile.”

CATT Marketing Funnel: CATT is a sales funnel that will help you to build the mass trust of your customers with the help of Digital Marketing.

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CATT marketing funnel
  • C stands for Content
  • A Stands for Attention
  • T stands for Trust
  • T stands for Transaction
  • It is also derived as a formula which is:-
  • W= n ^CATT (Whereas W is Wealth).

Niche[n]-

Your success and failure depend on the niche.

We all know that content is a general term used to describe any kind of textual, graphic, video, or interactive element on a website.

Why is content so important?

1)Content informs your audience.

2)Content ranks in Google.

3)Content earns links from other sites.

4)Content earns conversions.

5)Content is the foundation of every digital marketing strategy.

Now you know the importance of content, then it is important to bring the attention of your target customer to your content. Attention can be created by using SEO, Social media, Paid Ads.

Trust is important for building long term relationships with the customer.If trust can be created, then people will believe and buy your products. You must build a relationship of trust with your niche.

Finally if you do all the above things in the right manner,you will definitely create a successful transaction .

What is integrated Digital Marketing?

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Integrated Marketing

Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.

For instance, As a digital marketer you might focus on Content marketing.but alone content marketing is not enough. Your content has to be optimised for SEO. You have to run ads and make this content available to your niche. Making a product is not enough. You have to find the correct customers for the product and target them through emails or paid Ads or SEO or SEM. Hence, it is important we use the different tools and techniques in an integrated manner for an effective result.

As digital marketing is a vast thing.It is not possible to know all segments.

Each segment such as Content Marketing, SEO, Email Marketing and Social Media Marketing is powerful on its own, but when they are combined in an integrated way, it’s power goes up exponentially. It creates effectiveness.

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Mass-trust Blueprint

Why is Personal Branding often called a Mass Trust Blueprint?

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world.

A personal brand became an influencer & brand ambassador for the company.

Let’s give an e.g of Shahrukh khan. In many of his interviews he called himself a personal brand.It takes many years to make a personal brand.As the personal brand is a human itself,it can be sold nor be invested in.

For building a mass trust you have to LEARN, WORK, BLOG, CONSULT, MENTOR & STARTUP.

You have to follow the steps in the framework to create your personal brand.

I really hope that you have cleared all your doubts & enjoyed a lot while reading the article.

This article gives you insights about what type of marketing you should do in the 21st century,the fundamentals of marketing,CATT Marketing Funnel,Integrated Digital Marketing,Personal Branding.

Please let me know what you guys like the most in the article in the comment section.

Thank you for giving me your kind attention.

So in the next article I would discuss in more detail about marketing of the 21st century,So till then follow my blog & happy reading.

Check out my previous writing https://medium.com/@ayan0443/an-upgrade-version-c49be8a5da02

Check out More articlehttps://drishanvig.com/digital-deepak-internship-program/

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